Tuesday, December 12, 2006

Narrowing Down Your Niche vs. Finding Suppliers

So which comes first: narrowing down the niche idea or finding suppliers? This is a question that is coming to my attention more and more as I teach others how to build their own internet businesses.

Narrowing down the niche:
  • You want to have high demand (see www.digitalpoint.com/tools/suggestion) - at least 16 searches per day to make the idea even worth your time
  • You want to have minimal competition (use google and type in allintitle:"any keyword phrase" to see what the real competition is for Search Engine Placement - my target numbers are 30,000 competitors or less; this usually means that within 2-4 months I may be close to the front page of Google if I'm aggressive with other marketing strategies
  • As your narrowing down the niche, you don't want to get "over excited" because the other speed bump you may run in to is....Finding Suppliers
Keyword Phrase-----digitalpoint.com/tools/suggestion-----allintitle:"keyword pharse"
-----------------------------target: 16/day+ ----------------target: less than 30,000

clogging -----------------137.0/day ------------------------------37,100
clogging shoes -----------68.0/day -------------------------------730
clogging cue sheets ------23.0/day -------------------------------285

Finding Suppliers - Why not look for these first?
  • There are many ways to find suppliers: contact them directly, talk to competitors, use tools like TheShipper
As I think about it, why not look for suppliers first and then, when suppliers are found, think about keywords and phrases you can optimize with? To me, this seems much easier and a better way to manage time.

What are your thoughts?

8 Comments:

At 12/12/2006 7:45 PM , Anonymous Anonymous said...

I would have to agree with you. If you're doing a dropship or even wholesale type operation, you have to know what's available to you or else you may just be wasting your time researching ideas that you can't even sell because there aren't any good suppliers for it.

 
At 12/12/2006 7:57 PM , Anonymous Anonymous said...

I would agree finding a supplier before having a good keyword phrase is good to speed up the process in terms you getting you online business up and running.

 
At 12/12/2006 7:58 PM , Anonymous Anonymous said...

Either way really works. I prefer to do the research method first based on the principle that I always suggest going after a product or business that you enjoy. Research your hobbies, interests and passions & then match a supplier.

I find that if people do the supplier research first they tend to go with the "shiny stuff" that catches their attention instead of focusing on the basic research data.

 
At 12/12/2006 9:42 PM , Blogger Admin said...

Thanks for the comments so far. In response to Utah Internet Marketing, I think it's all in the presentation. As we direct clients to a supplier we make sure they look for things that they already know something about; we let them know that they need to be prepared to write information concerning the product or industry they are leaning towards (or at least be willing to put in the time necessary to become a "guru" in that area). Granted, they don't have to know everything about the products but they have to be willing to share valuable information related to the products in order to optimize most effectively. I plan to have a part 2 to this blog post: I think it's very debateable and appreciate feedback.

 
At 12/13/2006 6:24 AM , Anonymous Anonymous said...

This comment has been removed by a blog administrator.

 
At 12/13/2006 7:46 AM , Anonymous Anonymous said...

I think that you are placing to much emphasis on your allintitle. SEO for Google is not all about title tags. Anchor links are much more important. Yahoo SEO is more about titles than Google but the allintitle command doesn't work well in that engine.

 
At 12/13/2006 1:38 PM , Blogger Admin said...

I definitely agree that anchor links are important too. However, research I've done has proven that title tags are a relevant source for SEO. Allintitle is generally an indicator of where a site is headed if it's not there already. Allinanchor, which is another tool I've used with Google (which is the main search engine to watch anyway), is not always accurate. The bottom line is, no matter how much we know about SEO, there's always more to learn. Certain tools have to be tested and tested: as I see results I keep doing these things until I learn new things that are more affective.

 
At 12/19/2006 11:16 PM , Anonymous Anonymous said...

The allinanchor tool did have a short period where it was pulling shady results, but that was a while ago. And let's be honest here, allintitle has to do with ON-site optimization and your keyword is either in your title or it's not. With the allinanchor, it's about link-building; which is, by far, the strongest technique above any on-site optimization that you can do.

 

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